Community Health Charities of Illinois

Community Health Charities Invites Non-Profits to Branding Workshop

Futures are Created in “WE” Customers Relationships, Brand Master to Speak

CHICAGO (February 27, 2008) – Community Health Charities Illinois (CHCI) and Jenner & Block LLP will co-sponsor a branding workshop for Chicago charity professionals and volunteer leadership interested in creating “We” relationships that turn donors into partners. Steve Yastrow, Yastrow Marketing and author of Brand Harmony and We: The Ideal Customer Relationship, will be the guest speaker at the March 20 workshop.

The session will begin with a continental breakfast at 8:00 a.m; followed by the presentation and a question and answer period. Space is limited and reservations are required to attend the workshop which will be held at Jenner & Block LLP, 330 North Wabash Ave, Chicago. Board and staff members of health charities, not-for-profits, especially executive directors, development and fundraising personnel, event managers, and volunteer coordinators are invited to attend

Yastrow will demonstrate how organizations can create new futures by building strong “We” customer relationships. Formerly the vice-president of resort marketing for Hyatt Hotels, Yastrow will draw on his experience and observation that “marketing doesn’t happen just in the marketing department; rather customers are paying attention to all interactions with a company.”

The program is sponsored for its member agencies and corporate campaign coordinators by CHCI, but open to other interested parties on a space-available basis.